Business Growth West Midlands Leverages Growth Flag for Targeted Business Support

Growth Flag is pleased to support Business Growth West Midlands in its mission to provide proactive and data-driven business support across the region.

Understanding the Client

Business Growth West Midlands is part of the West Midlands Combined Authority, responsible for delivering business support services in collaboration with seven Local Authority partners. The team works to stimulate local economic growth by offering tailored support to businesses at various stages of development.

The Challenge

The organisation is shifting from a reactive approach, where businesses seek support themselves to a proactive strategy that identifies and targets high-potential businesses. However, key challenges included:

• A lack of comprehensive understanding of which businesses were actively trading
• Limited visibility into the services and sectors businesses operated in
• Difficulty in identifying businesses with strong growth potential
• This made it challenging to create targeted outreach efforts and allocate resources effectively to the businesses that needed support the most.

The Solution

To address these challenges, Business Growth West Midlands integrated Growth Flag into its strategy. By using Growth Flag’s live data insights, the team was able to generate target lists of businesses based on specific criteria such as industry, size, and growth potential.

Over the past year, Growth Flag has played a pivotal role in helping the team understand which businesses are actively trading and where they are on their growth journey. This intelligence has allowed them to refine their outreach strategy, ensuring they engage with businesses that align with their support criteria.

The Outcome

The impact of this data-driven approach has been significant. Local Authority partners have responded positively, with targeted outreach efforts yielding promising results. Building on this success, Business Growth West Midlands is now integrating Growth Flag data into its CRM system, Dynamics 365. This integration will enable them to:

• Ask more complex business support questions
• Create refined marketing segments for even more precise targeting
• Enhance their ability to identify and engage with high-growth businesses in the West Midlands

Feedback from Local Authority partners has been overwhelmingly positive, with the targeted approach yielding promising results. The team at Business Growth West Midlands, highlighted the impact of Growth Flag in refining their approach:

“Having demonstrated the value of Growth Flag in targeting business support, we are excited about integrating it with our Dynamics 365 CRM this year. This will allow us to create and test more complex and focused marketing segments, ultimately enhancing our ability to identify and support high-growth businesses in the West Midlands.”

Driving Smarter Business Support with Data

By leveraging Growth Flag’s real-time insights, Business Growth West Midlands has strengthened its ability to provide meaningful, proactive business support. This data-driven approach ensures that resources are allocated effectively and that businesses with the highest potential receive the guidance and support they need to thrive.

To learn more about how Growth Flag can help organisations like Business Growth West Midlands, book a demo today.